April 23, 2021
Search Engine optimisation (SEO) has become increasingly important over the years for your website. Internet usage and content is at an all time high, so you can no longer just make a website and expect it to show up at the top of Google.
Let’s use 2020 as a test. Look at your website performance. In a year where more than ever, people were using the internet to search for services and products - were you showing up in the google rankings? Were people finding you?
If your answer is no, then you probably need to work on your SEO!
These days, SEO is almost a must for any business looking to be found online in 2021. With the shifting dynamics of a post-COVID world, being accessible online is essential, and ignoring it is really leaving you behind.
You can be sure that people are searching for your services on Google, doing a quick search using general terms like ‘Builder Sydney.’ A phrase like this gets searched over 2000 times a month! These are hot leads for your business, so you need to be sure that these people find you first. This isn’t someone seeing a billboard on the highway about a car and considering 'hmm do I need a car?' NO! These are people who are actively searching and ready to pay someone for this service!
You might be the best builder in Sydney, but without SEO helping connect you to these people, you won't be able to reach these potential clients! Here's why!
There is no denying that we live in an online world. Globally there are over 3.5 BILLION Google searches a day! The phrase 'Just Google It' has become a normal part of our conversations!
How often do you pull out your phone to do a quick search for the closest coffee shop or 24/7 plumber? And almost every time, you click on one of the links from the first page of Google, if not the very first link!
This is how people find what they are looking for, and how you as a business are going to get found by people who need your services. This means its vital that when people search for 'Carpenters near me' or 'Landscaping Mosman,' yours is the page they find!
A quick Google search of your industry will show you the top 5 competitors in your field. These are the businesses who are already utilising SEO to reach customers. If your business is not appearing next to these names, you are being left behind! If you want to be seen as one of these top names in the business, it's vital that you appear with them, if not above!
This isn't something you can be idle about, hoping that some people will still find you. If you are not working on your SEO you are getting left in the dust as your competitors reach he clients you'd like, all while you are left on the 4th page of a Google search not generating business!
A successful SEO campaign takes time. Google's algorithms and bots are constantly reassessing your online presence and rewarding genuine businesses who are connecting across the web. We recommend a 6-12 month SEO campaign in order to see optimal results. That means that even if you are busy and don't need new business now, you know that you have a built in pipeline to ensure potential customers find you a year from now if you need them!
Local SEO is made for small businesses. There is much more to be said on the value of local SEO, that will need to be its own post, but standing out in your area will do wonders for your business and reaching clients in your local area. People don't always want big corporations to do their local jobs, so with good SEO you can establish yourself as the name to call in your area.
Ask yourself, without word of mouth, would your business still reach clients? When your referrals dry up, is your website going to be doing the work for you? If the answer is no, then you need to consider how Search Engine Optimisation is going to help your business, and whether you value your growth enough to take the leap!