The importance of logo design for small business

June 23, 2021

Is Logo Design Important for your small business?

When you are focused on growing your new business, paying big money for a logo may not seem like a top priority. Surely you can just get a stock design off Fivver or pay a few dollars for a pre-made template?

Sure... if having a unique brand isn't important to you, and you don't care if your logo is the same as someone else's, this might be an option.


If you want to build a successful brand that will go the distance and stand out amongst your competitors, then a custom, well-designed logo is essential for your business!

Great businesses understand that a logo is a strategic brand tool, not simply a piece of art!

The first glance to represent your brand.

Your logo is the tightly compressed package of all of your brand! It is the first thing people will interact with when they see your business. Essentially, your logo is the face of your business - the summation of your brand's quality, style, personality and ethos all rolled into one quick look.

Of course, your brand as a whole is so much more than just the logo, but the styling of your logo can set the tone for your brand, and give you a clear aesthetic to use - from advertising, fonts, social media, website design and more!

When working with a logo designer, you want them to fully understand your brand, target market, ideal customer and ethos so that they can develop a logo that captures and communicates the heart of your brand and appeals directly to the clients you want. When this is done well, you end up with a logo that speaks for your brand, and draws the right people to you.

Stand out from the crowd.

We live in a busy world, and most industries are overcrowded with options for the average consumer (have you tried Googling 'Plumbers near me?!'). With so many businesses offering the same services, it's vital that you can make your business stand out above the crowd as quickly as possible. A unique, eye-catching logo can help draw a customer to your brand, and give you the space to show them exactly what you offer and why they should choose to work with you.

If all local carpentry logos are some variation of a hammer and nails, how are you going to direct people to your business over the others? If you do have a professionally designed logo that represents you perfectly it will help you stand out in a sea of dull, bring the attention to your business and help you grow!

Make a great first impression.

Your logo says a lot about your brand. A person can make a lot of assumptions about your brand based on that first look. Can you offer professionalism and quality? Or are you likely to cut corners and rush jobs?

They say you shouldn’t judge a book by its cover, but the reality is that most people do. You want your logo to show authority and represent your brand ethos in the first glance. People shouldn't need to question what your brand stands for or what you do. All of this needs to be visible to your consumer without much digging, and a great logo can draw your customer in long enough for you to communicate the quality service you offer.

Brand Consistency builds credibility

In this day and age there are many many MANY places your logo can & should appear, from your business card to your Instagram profile. You want every place that someone sees your name or anything about your profile online to be accompanied by your logo. This will build credibility and create a memorable visual footprint for your brand.

A great logo should be easy for someone to remember, and be seen as often as possible!


Ultimately, having a strategically designed logo is vital for your business. With a well-designed, unique logo that captures the heart and ethos of your brand, you can communicate so much with just a look. This will help you stand out from your competitors and capture potential clients, and unify your brand aesthetic with the quality, professionalism and integrity that you want to be known for.

If you are ready to give your brand the upper hand with a beautiful, custom logo to stand out to your customers, get in touch today.

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